Sustainable imaginations: Visions of more responsible technology
What might the future look like if we find a way to design sustainable, accountable technology?
“Morals & Machines” brings creative thinkers and pioneering scientists together with experts in politics, business and society to sketch out a futuristic vision of how humans and machines can coexist. The greatest minds of today discuss the key issues of tomorrow.
How can ethical principles be anchored in the development and exploitation of pioneering technologies? How can they be institutionalized within leading corporations? What new ways of thinking can help us transform current conventions with regard to human-machine interaction in a radical and responsible way? What impact does science fiction have on our ability to imagine the potential of technology? These are the main issues we discussed with you at the 2022 Morals & Machines conference.
AGENDA.
10.00am
OPENING:
Miriam Meckel, Co-founder & CEO, ada
Léa Steinacker, Co-founder & COO, ada
Verena Pausder, Co-founder & Ambassador, adaada
Stephan Keller, Mayor of the state capital Düsseldorf
10.15am
OPENING KEYNOTE WITH Q&A: Communicating Innovation
Sweta Chakraborty, Behavioral Scientist
10.45am
INTERVIEW: Delivering sustainable AI solutions
Kenza Ait Si Abbou Lyadini, AI Expert, Author and Director of Client Engineering DACH, IBM
11.15am
KEYNOTE WITH Q&A: From Creative Economy to Creative Society: What We Get Wrong about the Digital World.
Evgeny Morozov, Writer & Researcher
11.45am
INTERACTIVE SESSION: Leadership in Times of Technology Part I
Kimo Quaintance, Director of Community, ada
Marina Löwe, Head of Learning and Development, ada
12.30pm
LUNCH BREAK & EXPLORING WALTHER COLLECTION
2.00pm
ACTIVATION
Kimo Quaintance, Director of Community, ada
Marina Löwe, Head of Learning and Development, ada
2.05pm
INTERACTIVE SESSION: Leadership in Times of Technology Part II
Miriam Meckel, Co-founder & CEO, ada
Léa Steinacker, Co-founder & COO, ada
3.15pm
PANEL: Sustainability First: Vision of more responsible technology in the future
Markus Haas, CEO, Telefónica Deutschland Holding AG
Tina Müller, CEO, Douglas Group
Michael Keusgen, CEO, Ella Media AG
4pm
COFFEE BREAK
4.30pm
INSPIRATION INSIGHTS with Q&A: Technology, reimagined
Kathryn Paige Harden, Professor, Department of Psychology at UT Austin
The Genetic Lottery: The Future of DNA Technology
Margaret Mitchell, Researcher and Chief Ethics Scientist, Hugging Face
AI: The Future of Responsible Development
Jens Baas, CEO, Techniker Krankenkasse
Healthy Tech: The Future of Wellbeing
5.45pm
INTERVIEW: Integrating Ethics and Responsibility in the Product Development Cycle
Kathy Pham, Faculty and Fellow at Harvard, Harvard Kennedy School
6.05pm
CLOSING CONVERSATION: Ukraine war: implications for the geopolitical situation and new forms of technical warfare
Viola Amherd, Federal Councilor & Head of the Federal Department of Defense, Switzerland
Gundbert Scherf, Co-Founder and Managing Director, Helsing
6.50pm
INSPIRATION INSIGHTS with Q&A
Florian Feltes, CEO & Co-founder Zortify
AI: The Future of HR
7.00pm
CLOSING
Miriam Meckel, Co-founder & CEO, ada
Léa Steinacker, Co-founder & COO, ada
7.10pm
THE END
SPEAKERS.

Viola Amherd
Personal data
-
- Date of birth: 7 June 1962
- Marital status: single
- Place of residence: Brig-Glis (Canton of Valais)
- Places of civil origin: Brig-Glis, Naters (Mund), Zwischbergen
Profession
- 1991–2018: Own practice as lawyer and notary, office in Brig-Glis
- 1994–2006: Part-time judge in the Federal Personnel Appeals Commission (now Federal Administrative Court)
Education
- 1991: Admission as lawyer in the Canton of Valais
- 1990: Admission as a notary in the Canton of Valais
- 1987: Law degree from the University of Fribourg
- 1982–1987: Law studies at the University of Fribourg
- 1982: Baccalaureate Type B
- 1978–1982: Spiritus Sanctus Baccalaureate School in Brig
- 1976–1978: Secondary school in Brig-Glis
- 1969–1976: Primary school in Brig-Glis
Political activities
- Since 2019: Head of the Federal Department of Defence, Civil Protection and Sport DDPS
- 5 December 2018: Election to the Federal Council
- 2005–2018: Member of the Swiss National Council
Vice president of the CVP parliamentary group
Member of the CVP Upper Valais board - 2000–2012: President of the commune of Brig-Glis
- 1996–2000: Vice president of the commune of Brig-Glis
- 1992–1996: Member of the communal council of Brig-Glis
Hobbies
- Outdoor sports, skiing, hiking, reading
- The Federal Council: Press conferences
- The Federal Council: Federal Council photographs since 1993
- The Federal Council: Heads of Department since 1848

Jens Baas
Jens Baas is CEO of Techniker Krankenkasse. His vision is a public health insurance for the digital age. TK is Germany’s largest statutory health insurance with more than 11 million people insured. Baas is overseeing Business Development, Finance/Controlling, Information Technology, Brand/Marketing, Politics/Communications and the Board of Directors/Executive Board. Previously he worked for the Boston Consulting Group as a Partner and Managing Director responsible for payers & providers, and also serving the pharmaceutical and medical technology industries. Baas holds a degree in human medicine from the University of Heidelberg. After graduating, he worked in the surgical department at the university hospitals of Heidelberg and Münster.

Finn Blug
Finn joined ada in 2021 and creates editorial content for the digital magazine, the newsletter and the Fellowship. He also manages ada’s social media channels. While studying media and cultural sciences in Düsseldorf and Paris, he became increasingly involved with the new narrative forms of digital media. Aside from his studies, he also gained experience helping to organize the film festival in Düsseldorf and working in the online editorial department of the TV show Neo Magazin Royale. He is particularly interested in the cultural implications of the digital transformation.

Sweta Chakraborty
Dr. Sweta Chakraborty is a risk and behavioral scientist who is regularly interviewed on major, international news media outlets like CNN and MSNBC. Sweta is the US President for We Don‘t Have Time, the world’s largest review platform for climate solutions. She is a partner at Pioneer Public Affairs and is on the steering committee of the Global Commons Alliance. She is an Independent Director at Lightbridge Corp. where she chairs their ESG committee, and is on advisory boards for Climate Power and EarthHQ. She is a book author from her time as a postdoc at Oxford University. She is a TEDx, SXSW, and globally recognized keynote speaker and consultant for multinational companies.

Florian Feltes
Florian Feltes is the Co-Founder and Chief Executive Officer of Zortify.
Founded in Luxembourg, Zortify is a pioneer in artificial intelligence for human experience management (HXM) and business success. The company’s mission is to develop software solutions that help translate any textual data into meaningful information, adding value to any situation where the human factor is crucial.
Using natural language processing (NLP) and machine learning techniques, Zortify generates additional layers of information for customers in a variety of contexts.
Furthermore, Florian is a Professor of Digital Leadership and HR at the XU Exponential University in Potsdam, an Author and a Speaker with focus on Leadership, Organizational Culture & Development, Transformation, AI for HR, Innovation, Disruption. In his research and teaching, he focuses on New Work and success factors of start-up and innovation teams.
As an author of the book "Revolution? Yes, please! When Old-School Leadership Meets New-Work Leadership".

Markus Haas
Markus Haas ist seit Januar 2017 Chief Executive Officer (CEO) der Telefónica Deutschland Holding AG und seit September 2012 Mitglied des Vorstands. Von 2014 bis 2017 führte er als Chief Operating Officer (COO) das operative Kerngeschäft des Unternehmens. Unter seine Verantwortung als COO fiel auch die operative Integration von Telefónica und E-Plus nach dem Erwerb 2014 sowie die damit verbundene erfolgreiche Realisierung der erwarteten Synergien. Zuletzt hat Telefónica unter seiner Gesamtführung des Unternehmens den Mobilfunkmarkt in Deutschland mit der Einführung von O2 Free, dem mit Abstand kundenfreundlichsten mobilen Datenprodukt, erneut revolutioniert.
Der Volljurist ist seit 1998 für Telefónica tätig. 2009 wurde er Mitglied der Geschäftsführung. Er hat die Übernahme und Integration der HanseNet, die LTE Spektrums-Auktion und den erfolgreichen Börsengang von Telefónica Deutschland entscheidend mitgestaltet. Unter seiner Verhandlungsführung wurden kommerziell wichtige, strategische Partnerschaften geschlossen, unter anderem mit der Deutschen Telekom AG, Versatel GmbH und mit der Drillisch AG.
Seine Karriere begann Markus Haas als Referent Recht und Regulierung 1998 bei Telefónica in Deutschland – damals noch Viag Interkom – und anschließend als Executive Assistent des CFO. Danach leitete er als Vice President den Bereich Corporate & Legal Affairs mit kommerzieller Verantwortung für das Roaming- und Wholsesale-Netzbetreibergeschäft. Markus Haas wurde 1972 in München geboren und lebt mit seiner Familie in München.

Kathryn Paige Harden
Kathryn Paige Harden is a tenured professor in the Department of Psychology at UT Austin, where she leads the Developmental Behavior Genetics lab and co-directs the Texas Twin Project. She is the author of The Genetic Lottery: Why DNA Matters for Social Equality which provides a provocative and timely case for how the science of genetics can help create a more just and equal society.
Harden received her Ph.D. in Clinical Psychology from the University of Virginia and completed her clinical internship at McLean Hospital/Harvard Medical School before moving to Austin in 2009. Her research has been featured in the New York Times, Washington Post, The Atlantic, and Huffington Post, among others. In 2017, she was honored with a prestigious national award from the American Psychological Association for her distinguished scientific contributions to the study of genetics and human individual differences.

Stephan Keller
PERSONAL INFORMATION
Name Dr. Stephan Keller
Nationality German
Date of birth 18 September 1970
Place of birth Aachen
Family status married, three children
PROFESSIONAL CAREER
since 1 November 2020
Mayor of the state capital Düsseldorf
27 September 2020
Election as Mayor of the state capital Düsseldorf
January 2017 - October 2020
City of Cologne
City Director
January 2011 - December 2016
State capital Düsseldorf
Deputy for law, public order and traffic
January 2006 - December 2010
Association of Towns and Municipalities of North Rhine-Westphalia, Düsseldorf
Deputy for urban development, environment and municipal economy
September 2000 - December 2005
Association of German Cities, Cologne
Head of the office of the Managing Director
September 1999 - August 2000
German Association of Cities, Cologne
Consultant (Department for fundamental issues regarding the local constitution, administrative structural reform and aliens law)
May 1999 - August 1999
Administrative Court Cologne Judge
October 1996 - January 1998
Law firm Delheid Soiron Schreven Hammer, Aachen
Freelancer
September 1995 - September 1996
Faculty of Law, Birmingham University (UK)
Research assistant
September 1995 - September 1996
Law firm Ebersberger Meisen & Coll., Bayreuth
Freelancer
TRAINING AND FURTHER EDUCATION
2010
Doctorate in law, Ruhr University Bochum
February 1999
Second state examination in law
December 1996
Master of Laws, Birmingham University (UK)
November 1990 - January 1995
LL.M studies, Birmingham University (UK)
January 1995
First state examination in law
November 1990 - January 1995
Law studies, University of Bayreuth
June 1990
A-levels, municipal secondary school Herzogenrath

Michael Keusgen
Michael Keusgen is an investor and serial entrepreneur with a focus on media technology and founder of Ella Media AG.
Born in Dinslaken in 1966 he studied Chinese and Geography at the School of Oriental and African Studies SOAS in London.
After training as a TV producer, Michael Keusgen worked for the BBC, WTN, and ABC News. He then returned to Germany and founded AZ Media, based in Cologne.
He has been involved in a number of innovative and highly rated TV productions for almost all the German broadcasters. His work has been awarded with the Bavarian Television Prize.
Michael Keusgen has been Chairman of the Board of Directors and CEO of Ella Media AG since 2020. The AI-based software developed under his leadership is capable of writing high-quality content and creative stories automatically. From product descriptions to info texts to short stories, every text is generated individually within a few minutes at the push of a button.
With his team of highly qualified experts, Michael Keusgen‘s vision is to spark (r)evolution in the content industry.

Marina Löwe
Marina Löwe is ada´s Head of Learning & Development. She joins us in our belief that growth rarely happens alone, and shares our passion to inspire the connections that will drive future change. Marina is an experienced change expert with a proven track record in creating personal and business transformations. She accompanies executives and teams in the development of mindful digital high-performance cultures for sustainable business. Marina has been working as an internal and external consultant, facilitator and trainer in international companies ranging from DAX corporations to startups since 2002. She is an industrial and organizational psychologist, multi-certified trainer, mediator, Co-active and Berkeley Executive Coach.

Kenza Ait Si Abbou Lyadini
Kenza is a multi-award-winning AI expert, author and one of the top 40 under 40 talents in Germany (awarded by Capital Magazine). She was born in Morocco, studied Telecommunications Engineering in Spain. A Master in Project Management followed in Germany, then Chinese as a foreign language in China. She has a track record managing big projects and teams, in Hardware and Software development, ICT outsourcing tenders and agile transformations. In August 2020 Kenza published her first Book „Keine Panik, ist nur Technik“ and in February 2022 the children’s book “Meine Freundin Roxy” (in German for now). In both books she explains artificial intelligence and pleads for more diversity in AI development. Today she is Director of Client Engineering DACH at IBM.
www.iamkenza.de

Miriam Meckel
Miriam Meckel is founding publisher and Chief Executive Officer of ada. Since 2005 Miraiam has held a professorship in communication management at the University of St. Gallen, and was editor in chief and publisher of WirtschaftsWoche. She served one legislative period as government spokesperson and State Secretary for Media and International Affairs under the Minister President of North Rhine-Westphalia, and she also worked as a consultant for the Brunswick Group for many years. During her time as a journalist and scientist she received the Cicero Speakers Prize in the science category, published numerous books, and was accepted engagements as a guest professor at Harvard University, Singapore Management University and the University of Vienna.

Margaret Mitchell
Dr Margaret Mitchell is a researcher working on Ethical AI, currently focused on the ins and outs of ethics-informed AI development in tech. She has published over 50 papers on natural language generation, assistive technology, computer vision, and AI ethics, and holds multiple patents in the areas of conversation generation and sentiment classification.
She previously worked at Google AI as a Staff Research Scientist, where she founded and co-led Google’s Ethical AI group, focused on foundational AI ethics research and operationalizing AI ethics Googleinternally.
Before joining Google, she was a researcher at Microsoft Research, focused on computer vision-to-language generation; and was a postdoc at Johns Hopkins, focused on Bayesian modeling and information extraction.
She holds a PhD in Computer Science from the University of Aberdeen and a Master’s in computational linguistics from the University of Washington. While earning her degrees, she also worked from 2005-2012 on machine learning, neurological disorders, and assistive technology at Oregon Health and Science University.
She has spearheaded a number of workshops and initiatives at the intersections of diversity, inclusion, computer science, and ethics. Her work has received awards from Secretary of Defense Ash Carter and the American Foundation for the Blind, and has been implemented by multiple technology companies.
She likes gardening, dogs, and cats.

Evgeny Morozov
Evgeny Morozov is a writer and thinker on the social and political implications of information technology. He is the author of The Net Delusion (2011) and To Save Everything, Click Here (2013). He holds a PhD in History of Science from Harvard University and has been a visiting scholar at Georgetown and Stanford universities. He is also the founder of The Syllabus, a media project that seeks to make serious and academic knowledge more accessible to the general public.

Tina Müller
Tina Müller has been CEO of the DOUGLAS Group since November 2017. Under her leadership, the digital transformation of the company was initiated, leading DOUGLAS into a new era of profitable growth with a strong e-commerce focus as part of the #FORWARDBEAUTYDigitalFirst strategy program. She looks back on more than 20 years of experience in the consumer goods industry and has held international leadership positions at Wella and Henkel. From 2013 to 2017, she was a member of the Board of
Management at General Motors for Opel.

Verena Pausder
Verena Pausder ist Unternehmerin, Expertin für Digitale Bildung und Gründerin von Fox & Sheep und den HABA Digitalwerkstätten.
Kindern chancengleichen Zugang zu digitaler Bildung zu ermöglichen ist in ihren Augen eine der Kernvoraussetzungen für die Zukunftsfähigkeit unseres Landes. Dafür hat sie 2017 den Digitale Bildung für Alle e.V. gegründet. Während der Corona-Zeit stellte sie homeschooling-corona.com ins Netz und initiierte den größten Bildungs-Hackathon des Landes #wirfürschule. Dafür wurde sie vom Handelsblatt und BCG als Vordenkerin 2020 ausgezeichnet.
Ihr Buch „Das Neue Land“ ist Spiegel Bestseller und wurde von der Frankfurter Buchmesse mit dem Sonderpreis „Unternehmerbuch des Jahres“ ausgezeichnet.
Sie ist im Beirat von Delius und Röhlig Logistics, Hochschulrätin der CODE University in Berlin, und Gründerin der Initiative #stayonboard. 2016 wurde sie vom Weltwirtschaftsforum zum „Young Global Leader“ ernannt. 2018 erfolgte die Aufnahme in die Forbes Europe’s Top 50 Women In Tech Liste. 1979 in Hamburg geboren, lebt sie mit ihrem Mann und ihren Kindern in Berlin.

Kathy Pham
Kathy Pham is a product leader, computer scientist, and founder who has held roles in product management, software engineering, data science, consulting, and leadership in the private, non-profit, and public sectors. She currently serves as the Deputy Chief Technology Officer of the Federal Trade Commission in the United States, Senior Advisor at the Mozilla Foundation, and Product Advisor at the United States Digital Service.
Kathy’s expertise lies at the intersection of technology, ethics, and responsibility, with a focus on ethical principles in practice in product management, design, and engineering. Her work has spanned Mozilla, Google (Search, Health, and People Operations), IBM, Harris Healthcare, and the federal government at the United States Digital Service at the White House, where she was a founding product and engineering member. She has founded the Ethical Tech Collective, Product and Society, Women in Product Boston, the Cancer Sidekick Foundation, Team Curious, and Unite for Sight Southeast.
At the Kennedy School, Kathy created and teaches Product Management and Society, and launched Product and Society. Kathy is an Affiliate at the Harvard Berkman Klein Center where she leads the Ethical Tech working group, and focuses on ethics in technology, with an emphasis on engineering culture and computer science curricula. She is also a Fellow at the Shorenstein Center, former Senior Fellow at the Belfer Center, faculty affiliate at the Center for Research on Computation and Society (CRCS) at the Harvard, faculty affiliate with Assembly:Disinformation. As a 2018 fellow of the MIT Media Lab and Harvard Assembly, Kathy co-founded ai-in-the-loop focused on community inclusion in the development of Artificial Intelligence. In 2019, she gave the Commencement Speech at the Harvard University Extension school, and in 2020, the Commencement Class Day Farewell Lecture at the Harvard Kennedy School.
At Mozilla, Kathy co-founded and advises the Responsible Computer Science Challenge and in March 2020, co-founded the new Mozilla Builders Fix-the-Internet Incubator, supporting and funding teams and start-ups with promising ideas for a better internet for communities around the world.
Kathy serves and has served on the advisory boards and councils of technology companies, the Anita Borg Institute, World Economic Forum’s Tech Ethics working group, Startups and Society, and the “Make the Breast Pump Not Suck” initiative. She has been involved in leadership with ProductTank and Women in Product. She advises tech companies, startups, conferences, and non-profits on product, social responsibility, hiring, building teams, and community inclusion.
Kathy has been recognized as First Lady Michelle Obama’s Guest to the State of the Union Address, Inductee into the Computing Hall of Fame at Georgia Tech, a finalist in the StarCraft II After Hours Gaming League, Lighthouse3’s 100 Brilliant Women in AI Ethics, and worldwide champion at the Imagine Cup Technology Competition. Kathy holds a Bachelor of Science and Master of Science in Computer Science from the Georgia Institute of Technology (Atlanta, Georgia) and Supelec in (Metz, France). Her work has been featured in Fast Company, Wired, Politico, TechCrunch, NPR, VentureBeat, Nguoi Viet, the Huffington Post, and more.
Kathy can also be found looking for surf spots along the New England coast, experimenting with recipes that coordinate with F1 grand prix locations, and coaching grade school soccer.

Kimo Quaintance
Kimo Quaintance is ada’s Director of Community. He first worked with ada as an external consultant in 2019, and joined the team full-time in 2021. He has spent the past 10 years consulting on collective learning and technological change to clients such as Facebook, Microsoft, General Motors, Lufthansa, Siemens, the United States Army, and the Royal Opera House in London. He holds a Ph.D. in International Relations from the University of St Andrews in Scotland and has developed curriculum and lectured at the University of Denver, the George C. Marshall European Center for Security Studies in Garmisch-Partenkirchen, the University of the German Federal Armed Forces in Munich (Universität der Bundeswehr München), and the Graduate School of the Chinese Academy of Sciences in Beijing.

Gundbert Scherf
Dr. Gundbert Scherf is Co-founder and Managing Director of Helsing. Gundbert’s professional mission is to make technology work for the purpose of our democratic defence and security institutions. As Commissioner in the German Ministry of Defence, Gundbert stepped up the “Cyber and Information Domain Command”, a new military service for the information domain, as well as the new digital Directorate-General for the MoD. In the years prior to founding Helsing, Gundbert was a Partner with McKinsey & Company advising governments and corporates on strategy and technology.
Gundbert in 2016 and 2017 was selected by “Capital” magazine in their “40 under 40” list. A passionate European, Gundbert completed graduate and post-graduate studies at the University of Cambridge (Marie Curie Fellow), the Freie Universität Berlin, and Sciences Po, Paris. A transatlanticist at heart, Gundbert is also a Member of the Atlantik-Brücke.

Léa Steinacker
Léa Steinacker is founder and Chief Operations Officer of ada. Prior to 2018 she worked for Wirtschaftswoche, most recently as Chief Innovation Officer. In 2018 the american magazine Forbes named her one of the “Top 30 Under 30” managers in Europe’s media landscape, the same year she was one of the “Top 30 Under 30” journalists named by Medium Magazin. Raised in Germany, Australia and Wales, she studied at Princeton, Harvard and the American University in Cairo before writing her doctor’s thesis on the social impact of artificial intelligence systems at the University of St. Gallen.

Hannah Wolters
Hannah is an Agile and Design Thinking Coach at ada and joined the team in September 2021. She is responsible for the innovation project in the fellowship and coaches the community regarding knowledge transfer. Prior to ada, Hannah was a project manager for customer experience management at Marsh Digital Europe, designing and developing platforms with her team. Hannah studied Communication and Multimedia Design and Management at the technical university of applied sciences in Aachen, Maastricht and Cologne.
VENUE.
K21 – Kunstsammlung im Ständehaus
Ständehausstraße 1, 40217 Düsseldorf.
All information on how to get there can be found here:
https://www.kunstsammlung.de/de/visit/